What Does It Mean To Be Authentic?
authentic (adjective): of undisputed origin; genuine.
Authenticity on Social Media
As a blogger, influencer, or whatever you want to call me – my #1 job on social media as some form of a leader is to be authentic. These days, we all turn to social media. Whether it’s for mindless fun to look at friends photo’s, for news updates on what’s going on in the world, miscellanious inspiration, or for personal posting – we all turn to this platform for something and it is our job as contributors to keep some level of authenticity in this online world filled with highlight reels. So, how do we do that?
Honesty is the key
Anyone who says they don’t care what they post is lying. We all want to post the prettiest photo that will get the most likes. We all would love to have a cohesive feed. We all want to show off our lives in the most glamorous of ways…and there’s nothing wrong with that as long as we make a promise to ourselves that none of these wants compromise our truth’s. I personally am faced with this balance all the time — especially when it comes to sponsored posts. As bloggers, we make our living by promoting products and telling our readers about them, and it is also our job to turn down sponsorships if it is not true to who we are and what are brand stands for. Two helpful questions to keep in mind when connecting with your followers and posting:
- Are the words I’m saying real or fake?
- Am I staying true to myself and who I am?
Being Real Wins In The Long Run
Being real on social media always wins. In this ever changing online world, it can be discouraging at times to always stick with your authentic growth plan. I am guilty of comparing myself to other people who started their blogs at similar times as me and a couple have soared past me in a really short time — sometimes it may be a strategy that worked to help get them above so quickly, but many times, it is unfortunately the latter, which is that they stopped being authentic and took short cuts.
I was once told a saying that stuck with me and I really try to live by it: “what doesn’t come out in the wash, comes out in the rinse.” What I take from that, is no matter how long it may take to reach your goal whatever that may be, stay focused and don’t give up. Don’t give up who you are and what your core values are for the quick win. Chances are it won’t last as long and it definitely won’t feel as satisfying. The truth always comes out in the end and your slow, steady and honest approach will far surpass anything else.
For today, let’s all make a greater effort to be leaders in our own world and to be the most real, unapologetic versions of ourselves. How will you do that in your own life? Let me know in the comments below. I’d love to hear! xo